Unlike most international agencies,
ITCN isn't united by a company name
or brand but by the specialist focus, expertise and experience in all areas of travel and tourism marketing (representation, PR, Digital & Communication).
ITCN was established to offer clients unrivalled travel specialist expertise, not just in one country or continent but on an international level.
Through a unique alliance of some of the world's foremost travel specialist PR, marketing and representation agencies, we can deliver the integrated, cross boarder campaigns that clients need to thrive in the global travel and tourism sectors:
13 partners agencies
16 markets reached
22 countries represented
3,095,455,641 people you can target
& Managing Director
Aishath Leeza Laurella
Founder & Chief Executive Officer
North America Travel
Associate General Manager
North America Travel
Abu Dhabi & Oman
Founder & Chief Executive Office
Founder & Managing Director
ITCN China & Hong Kong
Tourist Boards & Destinations, Tour Operators & Travel Agencies, Hotel Groups & Resorts,
Airlines & Cruise Companies and Travel Trade Services.
Targeted the youth audience: potential long haul travellers aged 18-35 years including Working Holiday Visa makers. Leverage on the awareness...
For the key national and London media we launch The Icelandic Pantry in London's bustling Borough Market and ensure the event and brand stood out...
Organized a major Press and Public Relations event in Paris at the occasion of the opening of Le Touessrok under the Shangri-La brand...
Article Onze collaborated with Italy during Covid 19 to develop a campaign with two themes: gastronomy and humor on social networks...
The promotion strategy consisted in positioning Malta from multiple perspectives: History and Culture, Gastronony, Nature, Sports...
The aim of the campaign was to promote Hong Kong specifically to UAE nationals, and carried out prior to the main outbound travel period in the region with the aim of increasing...
We chose the best KOL’s for Jordan Tourism in order to show the beauty and safety of the country. This year, Úrsula Corberó and Vicky Martín Berrocal enjoyed a trip...
We maximise PR opportunities around tour and deliver coverage of AVE equivalent as per agreed targets and generate pre-promotional coverage...
Targeted the youth audience: potential long haul travellers aged 18-35 years including Working Holiday Visa makers. Leverage on the awareness of the Longboard campaign via Celio network promoting Australia as the ideal youth destination and motivating French holidaymakers to take their Australian (working) holiday now.
Tourism Australia has partnered with French fashion brand Celio to launch a "Longboard" collection and promote inspiring content about Australia and tactical offers in the Celio stores in France (flagships and medium & large size shops) as well as on Celio website.
The promotion incorporated a tour operator and included: POS implementation into Celio Flagships and visibility and dedicated display in France and Celio retail stores in France ; Digital promotion on the Celio website and social media integration on Célio Facebook (550,000 fans) and Twitter (1,600 followers) account.
177,000 unique visitors on Celio Website during the campaign period.
26,300 participants to Celio contest (vs. a KPI of 8,000 planned)
850,000 contacts received the dedicated newsletters.
For the key national and London media we launch The Icelandic Pantry in London's bustling Borough Market and ensure the event and brand stood out other producers and events in a very competitive market. We also secure key media for the launch party as well as coverage of the event.
We focused on highlighting the USP's of the Icelandic produce on offer, to ensure it made an impact in an over-saturated market. We ensure too all key assets were in place as quickly as possible in order to turn coverage around in a short space of time and designed and circulated launch event invitations immediately to key media to ensure maximum press attendance. We also focused on securing coverage with key media across national newspapers, food magazines, food websites, food blogs, London print listings and London event websites.
x27 pieces of coverage
x33 media to attend the launch party at the Icelandic Embassy
Organize a major Press and Public Relations event in Paris at the occasion of the opening of Le Touessrok under the Shangri-La brand.
Article Onze Tourisme was in charge of the following mission:
Invitation of key media (lifestyle, consumer, newsmagazine, radio and TV, travel trade publications, daily newspaper, press agencies… and most influent bloggers) ; Invitation of most influent TV and radio celebrities, organization and logistic of the event ; creation and writing of the communication tools (press kit, press release, media gift-away) ; organization of one to one interviews ; support during the event ; folllow up and report after the event.
100 guests attending the event
Presence of 60 French media A+ reporters
Article Onze Tourisme collaborated with Italy during Covid 19 to develop a campaign with two themes: gastronomy and humor on social networks to increase Italy's visibility, stand out from the competition and boost the Facebook page.
After analyzing the trends on social networks during the period of lockdown proposed its client to develop two digital campaigns based on Italian gastronomy and humor with the Italian language. The first campaign was a battle of influencers that was premiering on Italy's social networks. 4 influencers had to reproduce traditional and creative recipes by making video and Internet users voted for the best recipe. The second campaign involved two famous comic influencers skechting the Italian language. They made a video for the Italian Facebook and Instagram account. Fans had to comment on this video by giving their favorite words.
Over 1 million people saw the campaign on Facebook, 200K impressions on Instagram and 40K likes on Facebook.
The promotion strategy consisted in positioning Malta from multiple perspectives: History and Culture, Gastronony, Nature, Sports, English courses, etc. Juan Magan, the TOP 1 artist in the Spanish single lists, recorded the video clip of his song “Tú y yo” in Malta, showing the natural and cultural highlights of the archipelago.
Participation in an International Blog Trip organized by the Malta Tourism Authority; 5 Spanish bloggers (Dadanoias, Mayte de la Iglesia, Directo al paladar, Viajablog y Diario del viajero) were invited to the trip and told their experience in the first person, discovering the crystal clear waters of Blue Lagoon, the highlights of Valletta or the secrets of the Maltese cuisine.
The video clip of Juan Magán has already reached +5.500.000 views.
Thanks to the Blog Trip, we obtained 430.891 impressions in their blogs,
317.590 in Social Media and 1.799 interactions with the fans of the bloggers.
To promote Hong Kong through social media to their followers, all of whom are Arab nationals. The aim of the campaign was to promote Hong Kong specifically to UAE nationals, and carried out prior to the main outbound travel period in the region with the aim of increasing visitor figures during this period.
On behalf of Hong Kong Tourism Board Gulf Reps Ltd. organised for the visit of two Emirati bloggers.
Between the two bloggers, they had a total of 882,985 followers on Twitter. Throughout the campaign their posts on Hong Kong received a total of 5,940 comments, including statements such as "I want to visit", and "take me there", and each post received an average of 7,822 likes.
We chose the best KOL’s for Jordan Tourism in order to show the beauty and safety of the country.
This year, Úrsula Corberó and Vicky Martín Berrocal enjoyed a trip to the impressive Hachemita Kingdom in collaboration with the Jordan Tourism Office.
Not only the actress, but also the designer enjoyed the trip through the magic Jordan including Petra, the awesome views of the Wadi Rum desert and the relaxing Dead Sea.
We also invited 5 TOP Tourism Bloggers, who told their "Jordan experience" in their blogs.
Media coverage in the main feminine and lifestyle magazines (Semana, Love, Lecturas, Woman), in the TV Program Solo Moda and in the blogs of both Celebrities,
highlighting the message of Jordan as an exciting and safe country.
More than 500.000 online impressions counting blogs and social media profiles.
Targeting Key national and broadcast media, we maximised PR opportunities around tour and delivered coverage of AVE equivalent as per agreed targets and also generate pre-promotional coverage to support ticket sales of tour. The agency generated too awareness and raised money for the charity partner. We secured quality broadcast coverage and has set up broadcast opportunities during and after tour.
We utilised profile opportunities with celebrities from tour to secure national profile slots and interviews and secured Press Association and Perform production company to cover the tour, ensuring sustained coverage throughout. The targeted sports and specialist cricket media to maximise exposure of tour, destination and charity partner also pitched sports personalities and celebrities from the tour to secure broacast coverage including BBC radio interviews.
We secured 20 broadcast opportunities and generated 271 pieces of coverage.
4 high profile interview slots in national titles.